life works better when you don't take it too seriously, and we aim to enjoy everything we do;

each of us is capable of making a positive contribution to the world, and of living a fulfilling life;

work is a key area where individuals can use their individual knowledge;

and skills for the benefit of themselves and others;

each of us is capable of learning and personal growth through the work we do, whether as individuals or through co-operatively working with others;

working in a way that matches one’s own beliefs and values adds something to the world as a whole;

work can be stimulating and fun, if it is organised appropriately, and individuals are encouraged to develop their capacities;

most of us, and most organisations, use only a fraction of their true potential;

fulfilled employees provide excellent goods and services.